Four multi-seller platforms to generate more revenue for your e-commerce

Multi-seller platforms are great tools for increasing online sales. In this article, we present four of them: Google Shopping, Amazon, Facebook MarketPlace, and CJ Commission. Thanks to these sites, you will be able to synchronize the products of your website with their solutions in order to increase your reach.

If you’re in e-commerce, you’ve probably heard of multi-seller platforms. They are quite interesting tools to generate additional sales online. Some of them are popular because of their high volume of online traffic, while others are not necessarily useful. Today I’m going to share with you four important multi-seller platforms and websites that can help you create additional sales online. If you have an online store, you can use any or all of them. They all have one thing in common: you can list your products to get more customers or partners.

Google Shopping

Google Shopping multi-seller platforms

Google Shopping is one of the multi-seller platforms that allows you to add your products to a compared list. Then, entice visitors to buy if they find your products more interesting. If you subscribe to this service, you will target the billions of people who regularly visit Google Shopping.

How does Google Shopping work?

To use Google Shopping, you must have an e-commerce website. Once this is established, you will need to read Google’s policy to determine if your products are among the acceptable articles. If so, you will follow the next steps to create your account: (More details here https://www.google.com/retail/get-started/)

  • Create your account on Google Merchant
  • Upload your products using any format allowed by Google
  • Promote your products on Google networks. Once you’ve created your account, Google will take some time to check if all of your links are relevant. If so, it will approve your product list.

More Google Shopping services for retailers

  • Smart Shopping Campaigns – You pay to promote your products to visitors who search for your product categories on Google.
  • Search Ads – Google advertises your products to users who search for related businesses.

You can get a full list of all services for retailers here.

How to connect your website to Google Shopping?

If you want to use Google Shopping as one of your multi-seller platforms, follow these steps. One of the biggest challenges for many e-commerce businesses is connecting its store to Google Shopping. You have two approaches: either import your products manually or use the S FTP access to connect your store to Google Merchant Centre.

  1. Manual approach. You prepare the file, make all the settings in Google Merchant Centre, and import your products.
  2. SFTP’s connection – You create an S FTP access on your Google Merchant Centre account. Then you use this information in your website set up to synchronize your site.

You can find more details here –



Amazon is one of the most popular multi-seller platforms. With Amazon, you can use robust solutions and resources to sell your products in one of the most reputable marketplaces around the world. Amazon’s services thus make it possible to reach more than 10 million Amazon buyers. Besides, Amazon also has an advertising program that can help you sell faster.

About Amazon

Founded in 1994, Amazon offers individuals and retailers listed in the Amazon catalogue the possibility of selling their items through the “Marketplace” platform. So, Amazon allows you to add your products to their marketplace. This will generate more visitors and more sales. Besides, it will allow you to allow other people interested in your products to sell on their website. With 7.4 billion in quarterly revenue (+ 45%), Amazon is the market leader, ahead of Microsoft and Google.

Some advantages of Amazon

The power of Amazon is that it allows you to reach millions of potential buyers online. This is because Amazon offers some unique features that can help you grow your business. When subscribing, you can manage your business flexibly with your customer service and marketing strategies. Besides, Amazon also helps you manage other services like speeding up your orders and storing your products. Amazon’s advertising solutions allow you to reach customers every day.

To launch your e-commerce on Amazon, you need to choose either the professional or the individual. Choose a professional plan if you want to sell unlimited products for a monthly subscription of CAN $29.99 (excluding VAT). In contrast, the personal program does not allow a monthly subscription but will allow Amazon to pay a commission of CAN $1.49 (excluding VAT) per item sold. To get started, you need to create your account on the Seller Central interface to manage your sales account. Then you can easily add products to the Amazon Marketplace catalogue.



Facebook marketplace

Facebook is the most popular social media in the world. Today it is a social advertising platform and a marketplace where users can buy, sell items with other people in their locality. If you can sell in the Facebook Marketplace, you will target more local customers and generate additional money for your business. The specificity of the Facebook marketplace is that it is not responsible for any transaction. You receive your payment on the Marketplace. Using this tool, an e-commerce business owner can set custom auctions for their items and send messages to buyers to arrange transactions.

The advantage of the Facebook Marketplace is that it gives more visibility to small-scale commerce. According to Target Internet, Facebook buying and selling groups are visited by approximately 450 million people per month worldwide.

To sell an item on the Facebook marketplace,

  • You must click on Marketplace in the left menu on facebook.com.
  • Then you have to click on “sell an item,” then on “Item for sale.”
  • Enter your ad title, price, location, and item category. You can also add a description.
  • You must click on + 10 photos to import a photo of your item from your computer.
  • After all this, you need to click on Publish. If the Publish option is grey, make sure you’ve entered a title, price, location, photo, and category.


CJ Commission Junction

It is one of the best advertising companies operating in the affiliate marketing industry, present worldwide and owned by Alliance Data. CJ is a marketing platform that allows you to submit your products and find potential sellers or partners. They select your products and earn a commission per qualified sale. It is a lucrative tool for making money.

Basically, with CJ, people get paid to recommend someone else’s products or services. It connects affiliates, publishers and advertisers. CJ has developed technologies that help improve publisher performance tracking and improve collaboration between advertisers and publishers. The advantage of this tool is your business’s ability to get good advertising solutions from a large audience and the possibility of generating more sales.

Once registered, CJ will list your business in the directory where publishers can read your terms of service. Besides, they will also be able to relate your product and present it to their audience.

To use the CJ platform, you must meet three criteria during registration:

  • Be the owner of a website.
  • Being able to pay commissions on products sold and leads generated.
  • You agree not to sell pornographic products or prohibited products.

Once your request is approved, you will receive an Advertiser ID, and CJ will provide you with an Affiliate Program launched.

Other multi-seller platforms for your business

Note that there are many other multi-seller platforms that you could use to make more sales online. From the list above, you can choose one from all. Online marketplaces are great tools for increasing online sales. Here are other markets to explore:

  • eBay,
  • Etsy,
  • Alibaba.com
  • Rakuten


It is not always easy to get people to buy from your website. Nonetheless, multi-seller platforms can help you increase your reach and market your business. Note that there are thousands of sites that allow you to generate more sales. A little research online to help you in this direction.

Thanks for reading. If you have any questions, feel free to leave a comment or contact us.

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