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Google My Business is a free digital tool offered by Google for businesses and organizations to help them manage and promote their online business.
Previously, you had to use rudimentary and expensive methods to search and find a business. Now with the advancement in technology everything is digitized and made easier. By putting relevant information about your business and its activity in the tool, it is easier for internet users to find you on the Google search engine and know all of your history.
In addition to being free, Google My Business offers several advantages such as:
A Google business account guarantees you visibility on Google Search and Google Maps, while improving your local SEO. Google business accounts also provide access to analytics, allowing you to refine your paid and organic advertising strategies.
Your Google My Business listing includes your contact details, hours of operation, and other essential information. You can post updates to share information about the current status of your business.
Having a listing on this tool from Google can help you increase your traffic and sales. According to Google, by having a listing, businesses are more likely to attract local visits from browsing users.
This tool from Google offers a quick and cheaper way to get targeted exposure on the biggest search engine.
Although very practical and may even be essential, the tool also has certain drawbacks.
Maintaining the listing and improving online business recognition takes a long time to do. It takes an expert in the field to manage it and it can be very costly for the company.
Local SEO forces companies to concentrate their activities in a specific geographic area, which greatly limits any expansion project.
If you wish to be assisted by professionals our agency is at your disposal contact us