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How to integrate the MailChimp API on your website

Mailchimp is an email marketing platform that offers simple tools to easily design and share email campaigns, manage your subscriber lists, and track results.

The Mailchimp API allows you to connect your site to your Mailchimp account securely. Indeed, Mailchimp is one of the leaders in the world of email marketing. Its platform has the particularity of allowing companies to configure various campaigns. If you don’t have IT skills, integrating Mailchimp into your site can seem complicated. This article will look at the different suggested approaches for connecting your site to your account. We will then focus on integrating the Mailchimp API, and finally, we will see some advantages and disadvantages of the different approaches.

How to connect your website to Mailchimp?

Mailchimp offers you 3 main options for you to integrate your website with your account. Below these options:

Hosted form

With Mailchimp’s hosted form, you can configure and add forms to your site. In that, the fields and the customization of your form must be done in your Mailchimp account.

This approach is the easiest and rapid and does not require technical skills.

The API key (API form)

This option allows you to create your form, and then you can use your API key and your list ID to synchronize.

With this approach, you have more flexibility as a developer and your form fields are managed on your site.

Extensions

An Extension is a code that allows you to improve the functionality of your website. If you are under platforms such as WordPress, Drupal, Joomla …, you can find an extension allowing you to establish a connection with Mailchimp. The Mailchimp company may have an official extension for your solution. How you use or integrate the Mailchimp API with an extension may vary from extension to extension. You can refer to the documentation for more details.

Most of the time, adding Mailchimp to their site via an extension comes down to:

  • Install the extension on its site,
  • Log in to your account and retrieve the Mailchimp API and table key.
  • Add the previous information in the corresponding fields in the management panel of your site.

No matter what solution you use, we can help you with the integration. Contact us for a free evaluation.

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