Optimization for search engines allows you to improve the quality of your site to better position yourself on the net. Through this article, we give you tips that will help you easily achieve your goals.
Do you want to improve the ranking of your site on search engines? Your site’s ranking depends on the SEO of your website (On-page SEO) and your external popularity (Off-page SEO). It might take some time to assert your website’s authority to make your site shine on the net. However, if you work on the quality of your site, you will see a real difference. In today’s article, we will talk about “5 parameters that will help to improve your ranking on search engines”. At the end of this article, you will understand what could influence your online visibility. Moreover, you will have the practical knowledge to improve ranking on search engines. Before we begin, we will do a little introduction to SEO.
In general, search engine optimization (SEO) can be defined as any technique used to improve the visibility of a site on search engines without having to pay for ads. When talking about SEO, we are sometimes referring to two parameters:
Optimizing pages is sometimes effortless. For instance, if you take the time to follow some online suggestions, you will improve your site. On the other hand, external optimization could take longer and is more complex.
Today we are going to talk about page optimization. At the end of the article, we will talk about a tool that can make it easier for you to do this.
There are many advantages of improving your website for natural ranking. Below are some advantages.
All SEO rules aim to improve your website’s quality and, therefore, user experience. So if you take the time to improve your site, you will see a difference in your online traffic and the time customers spend on your site. SEO rules such as:
Above are SEO’s rules that can easily have an impact on user-experience.
When you improve your website for a better customer experience, you increase the chances of making more sales. For instance, the more customers want to stay on your site, the more they could buy. On the other hand, in most cases, visitors who come to your website naturally are more or less interested in your content. Some of the tools that you can use are:
One of the advantages of SEO is that you can easily become a leader. If your content is much more relevant than that of the competitors, you will have a better chance of being at the top of the page and, therefore, have more traffic.
Through search engine optimization, you can grow your brand online. Indeed, your content and the fact of appearing easily at the top of the page convey your company’s positive image.
There are several parameters to consider when it comes to improving the ranking of your website. Here we are going to list 5 that can help you tell the difference. At the same time, we will give you some tips for applying them to your website.
The title tag is one of the most important in search engine optimization. Indeed, the net robots generally use it to display the titles of your page on the web. The content of this tag appears at the top of the browser when you access your pages. If you do a Google search, you will see results with at least three parameters. Among these parameters, you have the information taken from the title tag (if it is available on the site).
Basically, adding information in the title tag will modify the code’s header on your pages. If you have access to the source code, you can replace the text in the tag< title></ title>. The procedure is highly dependent on the solution you are using.
To better optimize your title tag, you can follow the following recommendations:
For example, suppose you are an auto repair shop offering wheel change called Garage Expert Inc. An example of a title might be “Garage Auto – Changing Wheels | Garage Expert Inc.” In the code, we will have the following form:
<head> <title>Garage automobile - Changement de roues | Garage Expert Inc</title> </head>
<meta name="description" content="">
Like the title tag, the meta description is in the site header. It represents the summary of the page. This is because search engines generally use it to display a summary of your page. When you search on Google, you will sometimes see the latter just after the title. If you want to improve your online presence, you need to optimize the meta description tag.
The approach is similar to the title tag. You have several options, which may depend on the technology you are using.
The meta description is usually the summary of the page. For better optimization, you should:
Using the example above, an example description could be:
<meta name="description" content="Garage automobile basé à Montréal spécialisé en Changement de roues. Contactez Garage Expert Inc pour une consultation gratuite">
The format of your URL link can impact the natural positioning of your site on search engines. Indeed, well-structured URLs have a lot more clicks and visibility. So, if you have a dynamic website (or multiple pages that are constantly changing), improving your links is a huge benefit. There are several approaches to making a URL clean, among which we have:
Below is an example of a URL with parameter:
The link Below can be structured as follows:
Well-structured links offer several advantages, namely:
To further facilitate the indexing of your pages by search engines, you can follow the recommendations below:
Optimized URL Example: Assuming you have a restaurant offering pizza, a link for your page talking about pizza might be
<img src="" alt="">
The Alt tag is used to display text if, for some reason, the visitor cannot see the image. For this reason, it is therefore important to give a description that illustrates the image in question. If you have an image of a car, giving the name motorcycle could be confusing.
Example of using the Alt tag:
<img src="https://www.prositeweb.ca/shopify.php" alt="Shopify development">
Here are some recommendations that can help you better optimize your ALT tag:
The h1 tag is used for the most important title of your page. Search engines use it as an alternative if the Title tag does not exist on the page.
Suppose your page is about website development, and your main keyword is WordPress Website. An example of an h1 title might be:
<h1>Expert en création de site web WordPress à Montreal</h1>
The ranking of your site on search engines depends on several parameters, including SEO. If you take the time to work on your site’s quality, you will see results in the medium to long term. To allow you to automate the SEO process, we offer you our free tool. We are also working on updating this article to give you more items that can help you. To stay connected, you can subscribe to our newsletter or follow us on social media.