Improve the ranking of your site on search engines

Optimization for search engines allows you to improve the quality of your site to better position yourself on the net. Through this article, we give you tips that will help you easily achieve your goals.

Do you want to improve the ranking of your site on search engines? Your site’s ranking depends on the SEO of your website (On-page SEO) and your external popularity (Off-page SEO). It might take some time to assert your website’s authority to make your site shine on the net. However, if you work on the quality of your site, you will see a real difference. In today’s article, we will talk about “5 parameters that will help to improve your ranking on search engines”. At the end of this article, you will understand what could influence your online visibility. Moreover, you will have the practical knowledge to improve ranking on search engines. Before we begin, we will do a little introduction to SEO.

What is optimization for a better ranking of your site (SEO)?

In general, search engine optimization (SEO) can be defined as any technique used to improve the visibility of a site on search engines without having to pay for ads. When talking about SEO, we are sometimes referring to two parameters:

  • Optimization of the site’s pages (On-page SEO). This will consist of applying a set of techniques in web development and marketing to make your site better than those of the competitors.
  • External optimization (Off-page SEO). It consists, among other things, of posting its site on local business directories, getting its site talked about by customers or other businesses. Or be present online.

Optimizing pages is sometimes effortless. For instance,  if you take the time to follow some online suggestions, you will improve your site. On the other hand, external optimization could take longer and is more complex.

Today we are going to talk about page optimization. At the end of the article, we will talk about a tool that can make it easier for you to do this.

Why improve your site for search engines

There are many advantages of improving your website for natural ranking. Below are some advantages.

Improving the user experience (UX)

All SEO rules aim to improve your website’s quality and, therefore, user experience. So if you take the time to improve your site, you will see a difference in your online traffic and the time customers spend on your site. SEO rules such as:

  • Working on the responsiveness of your website
  • Reducing page load times
  • Strengthening the security of your website
  • Testing the site on different browsers

Above are SEO’s rules that can easily have an impact on user-experience.

Increased chances of making more sales

When you improve your website for a better customer experience, you increase the chances of making more sales. For instance, the more customers want to stay on your site, the more they could buy. On the other hand, in most cases, visitors who come to your website naturally are more or less interested in your content. Some of the tools that you can use are:

  • Google Search Console to constantly submit your XML sitemap to increase the number of indexed pages.
  • Google Analytics to optimize your content regularly.

Become a leader in your Industry

One of the advantages of SEO is that you can easily become a leader.  If your content is much more relevant than that of the competitors, you will have a better chance of being at the top of the page and, therefore, have more traffic.

Grow your brand online

Through search engine optimization, you can grow your brand online. Indeed, your content and the fact of appearing easily at the top of the page convey your company’s positive image.

How to optimize the positioning of your website?

There are several parameters to consider when it comes to improving the ranking of your website. Here we are going to list 5 that can help you tell the difference. At the same time, we will give you some tips for applying them to your website.

Add text in Title Tag (1)

<head><title>Example Title</title></head>

The title tag is one of the most important in search engine optimization. Indeed, the net robots generally use it to display the titles of your page on the web. The content of this tag appears at the top of the browser when you access your pages. If you do a Google search, you will see results with at least three parameters. Among these parameters, you have the information taken from the title tag (if it is available on the site).

Title tag

How to add the information in the title tag?

Basically, adding information in the title tag will modify the code’s header on your pages. If you have access to the source code, you can replace the text in the tag< title></ title>. The procedure is highly dependent on the solution you are using.

  • On an HTML site, open the HTML document corresponding to the page and modify the site header.
  • With content managers (example: Magento, Drupal, Joomla …), you must locate the section corresponding to the given meta.
  • For custom dynamic solutions, you always have the option of creating rules that show you personalized data.

Recommendations for optimizing the title tag

To better optimize your title tag, you can follow the following recommendations:

  • Write text between 50 and 70 characters. If you put more characters, search engines such as Google will show you the first 50 to 70.
  • Make sure to include the main keyword of the page in the title. If you are a restaurant and have created a page about sandwiches, you can, for example, include the word sandwich in the title.
  • Several experts such as MOZ recommend a title template called “Primary Keyword – Secondary Keyword | Company Name.”

For example, suppose you are an auto repair shop offering wheel change called Garage Expert Inc. An example of a title might be “Garage  Auto – Changing Wheels | Garage Expert Inc.” In the code, we will have the following form:


<title>Garage automobile - Changement de roues | Garage Expert Inc</title>


Optimize the meta description (2)

<meta name="description" content="">

Like the title tag, the meta description is in the site header. It represents the summary of the page. This is because search engines generally use it to display a summary of your page. When you search on Google, you will sometimes see the latter just after the title. If you want to improve your online presence, you need to optimize the meta description tag.

How to add the information in the meta description tag

The approach is similar to the title tag. You have several options, which may depend on the technology you are using.

  • On an HTML site, open the HTML document corresponding to the page and modify the site header. It would help if you replace/add the content in the tag.
  • With content managers (example: Magento, Drupal, Joomla …), you must locate the section corresponding to the given meta. Add text in the meta description form.
  • For custom dynamic solutions, you always have the option of creating rules that show you personalized data.

Recommendations for optimizing the meta description tag

The meta description is usually the summary of the page. For better optimization, you should:

  • You can be reassured to have text below 170 characters
  • Include the main keyword in its description
  • be precise in its description

Using the example above, an example description could be:

<meta name="description" content="Garage automobile basé à Montréal spécialisé en Changement de roues. Contactez Garage Expert Inc pour une consultation gratuite">

Make your URL clean (3)

The format of your URL link can impact the natural positioning of your site on search engines. Indeed, well-structured URLs have a lot more clicks and visibility. So, if you have a dynamic website (or multiple pages that are constantly changing), improving your links is a huge benefit. There are several approaches to making a URL clean, among which we have:

  • The .htaccess file if your server supports it.
  • The options of your application (example CMS or Framework)
  • Extensions or applications that you can install on your site.

Below is an example of a URL with parameter:


The link Below can be structured as follows:


Why have a well-structured hyperlink

Well-structured links offer several advantages, namely:

  • They are easy to remember – In the example below, it would be much easier for a person to retain Montreal / restaurant than retain its equivalence with the parameters.
  • A well-structured link is much more secure. This is because links with question marks have parameters that can be used to attack your site. For example, page = Montreal, let know that the variable is pages.
  • Search engines can easily classify your content when the link is easy to read.

URL recommendation

To further facilitate the indexing of your pages by search engines, you can follow the recommendations below:

  • Please include the keyword in your URL. This will help search engines to classify your content.
  • Avoid a too long link. It’s easier to remember when it’s short.
  • Be sure not to include special characters.

Optimized URL Example: Assuming you have a restaurant offering pizza, a link for your page talking about pizza might be


Give a title / min-description to your images with the ALT (4) tag.

<img src="" alt="">

The Alt tag is used to display text if, for some reason, the visitor cannot see the image. For this reason, it is therefore important to give a description that illustrates the image in question. If you have an image of a car, giving the name motorcycle could be confusing.

Example of using the Alt tag:

<img src="https://www.prositeweb.ca/shopify.php" alt="Shopify development">

Recommendations for using the ALT tag

Here are some recommendations that can help you better optimize your ALT tag:

  • Add descriptive content.
  • Make sure your page keyword appears at least once in one of the alternative texts.

Use at most one h1 in its page (5)


The h1 tag is used for the most important title of your page. Search engines use it as an alternative if the Title tag does not exist on the page.

Recommendations for using the h1 tag

  • Include h1 only once on the site.
  • Make sure that its content contains the keyword of the page.
  • Avoid a too-long title.

How to use

Suppose your page is about website development, and your main keyword is WordPress Website. An example of an h1 title might be:

<h1>Expert en création de site web WordPress à Montreal</h1>


The ranking of your site on search engines depends on several parameters, including SEO. If you take the time to work on your site’s quality, you will see results in the medium to long term. To allow you to automate the SEO process, we offer you our free tool. We are also working on updating this article to give you more items that can help you. To stay connected, you can subscribe to our newsletter or follow us on social media.



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