Do you want to find out what SEO is? We present some basic concepts here.
Many people think that SEO it’s a kind of magic. This is not the case. Let’s take a look at it from a customer experience point of view. Think about what you do when you want to search the internet for something. You’re going to get it, aren’t you? Then you click on one of the links on the first page of the search results. Over 90% of visitors will behave in the same way. Have you ever wondered how these web pages appear at the top of search results? This is because they have been optimized for the search engines.
How search engines work is a closely guarded secret. The main principles are known. SEO is based on two main factors:
Let’s focus on the keywords first. Your chances of having better positioning on the web increase when your site contains the same words that a user is looking for. Keywords work best when you place them in the title tag, URL, and titles. You have to be cautious! Quality versus quantity should be your rule of thumb. So-called SEO experts try to trick search engines with one occurrence of ridiculous keywords instead of focusing on quality content.
Websites that link to yours tell search engines that you’ll find good things there. Again, quality over quantity of links from irrelevant sites will not help you get higher rankings.
Now, what we just talked about provides a basic introduction to SEO. In reality, it is not a simple task. You need someone to help you. Someone like us. We develop a personalized SEO strategy specifically for your business.
Most of all, we’ll help you find ways to deliver high-quality content to your visitors and search engines. So, do not hesitate to contact us.