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What is the impact of load time on customer acquisition?

Load time plays a vital role in conversion and SEO nowadays. For instance,  with numerous websites on the internet and a considerable number of people offering the same services, people do not longer have time to wait. If your site takes too much time to respond, they will try the following website. In this blog […]

Load time plays a vital role in conversion and SEO nowadays. For instance,  with numerous websites on the internet and a considerable number of people offering the same services, people do not longer have time to wait. If your site takes too much time to respond, they will try the following website. In this blog article, we explain the impact of load time and how to improve it.

Small research from Think with Google

At 10 seconds of load time on mobile devices, you stand a chance of losing all your potential customers. This article explains how you can improve your website. The load time of your website plays a vital role in conversion. The more your website is slow, the more the bounce rate is high.

According to a Google study on mobile devices, a bounce rate could go up to 106% if the load time is above 6s. In order of words, you might not be able to get customers on mobile device users.

A bounce rate means a user comes to your website and leave without clicking to another page. It is not necessarily mean that the user didn’t order or fill a form. But in most cases, it means they didn’t want to continue staying on the site.

Load Time

Image Credit: Think with Google

Few tips to improve the load time of your website

There are many ways to improve the load time of a website. And the easiest approach will be to analyze your pages and understand what you need to improve. Many online tools like GTmetrix and Google Page Speed Insights can help you achieve that.

How to use online tools to analyze page speed?

Approaches to use an online page speed tool are almost the same.

  • Visit the website. Example – GTmetrix
  • Enter your URL
  • Click on Analyze

In each case, you will get a report with recommendations on what to improve.  Some of those tools will give you the option to download the report for a proper analysis.

Common Parameters to check to improve your load time

If you try using online Page Speed insight, you will usually have recommendations like the one we provide below.

  • Properly resize your pictures for mobile devices. There is no need to use an image with a size of 2000px * 2000px on mobile devices.
  • Additionally, If you are using JPG and PNG on your website, it will be better to use PNG for logos and places to keep the background colour predominant. In contrast, JPG will be better for other images on the website. The reason is that JPG is generally less dense than PNG.
  • Moreover, you can Minify your CSS and JS files. CSS and JavaScript can impact the speed of your website considerably. To reduce the effect, you can try to compress as much as possible of those files. Using Content Management Systems (CMS) such as WordPress, I will recommend using Fast Minify Velocity. If you are using Magento, there is an admin setting that you can use to compress your files.
  • Avoid using too many plugins or extensions on your website. Although plugins can help you add more features to your website, they might impact your website performance. An alternative could be to do custom programming for some features of your site.
  • Check the server speed or characteristics.

Some tools that you can use to monitor your load time

It is not easy to always follow all the pages of our website. To avoid mistakes, you can make use of some existing tools to continually monitor your load time. Some of those tools are:

  • GTmetrix – This tool is a powerful tool to analyze your website performance. It will. For example, tell you which images to optimize or what feature you need to adjust
  • prositweb.ca/seo – It will help you analyze and fix your SEO issues instantly. And that includes recommendations about the load time.
  • Smush – (for WordPress users). This plugin will help you to optimize and resize your images.

Recommended Reading: How to increase traffic with Search Engine Optimization (SEO)?

 

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